Privacy Policy

Who we are

The Boutique Standard is an independent guest experience intelligence company. We conduct undercover hotel audits and produce editorial intelligence reports for boutique hotel operators.

Our website is boutiquestandard.com. For privacy enquiries, contact us at hello@boutiquestandard.com.

What we collect

When you submit an enquiry through our request form, we collect:

• Your name and email address
• Your hotel name and location
• Any message content you provide

When you visit our website, we may collect standard usage data via analytics tools (page views, session duration, referral source). This data is aggregated and does not identify you personally.

How we use your data

• To respond to audit enquiries
• To communicate about an active engagement
• To improve our website and services

We do not sell your data to third parties. We do not send unsolicited marketing emails.

Cookies and tracking

We use analytics tools (such as Google Analytics) to understand how visitors use our site. These tools may set cookies on your device. You can disable cookies in your browser settings at any time.

If we run advertising campaigns, we may use tools such as Google Ads or Meta advertising. These platforms may set cookies to measure the effectiveness of our ads.

Data retention

Enquiry data is retained for as long as necessary to manage the potential or active engagement. You may request deletion at any time by contacting hello@boutiquestandard.com.

Your rights

Under applicable data protection law, you have the right to access, correct, or delete your personal data. To exercise these rights, contact us at hello@boutiquestandard.com.

Changes to this policy

We may update this policy from time to time. The date at the top of this page reflects the most recent revision.